Cake Club is a grass roots, parent-led charity operating in Southend-on-Sea and surrounding areas to support families in all aspects of parenting. Founded in 2018, we offer a welcoming, non-judgmental and supportive space for parents to access skilled, evidence-based support and guidance in areas such as infant feeding, carrying (babywearing), sleep, play and perinatal mental health. We offer supp
ort for parents before, during and after pregnancy, and for as long afterwards as may be needed. We also work alongside Parenting-on-Sea CIC to offer more targeted support. SLINGS:
Slings-on-Sea (part of Parenting-on-Sea CIC) works alongside Cake Club to offer in-person support to families in Southend, Rochford and Castle Point, and online support is available to everyone, wherever you may be. Sling support can be accessed at Cake Club sessions as well as privately - consultations are held in Thorpe Bay or can be arranged as a home visit. Individual tailored support and advice is available for all parents and carers who want to carry their children; we have a range of slings and carriers available for hire, suitable from newborn to toddler and beyond. INFANT FEEDING:
Our infant feeding supporters are supervised and mentored by Libby Barnes (IBCLC and Cake Club Infant Feeding Lead) and her team at The Milk Hub. All of our peer supporters are trained by the ABM (Association of Breastfeeding Mothers) with additional training provided by The Milk Hub and via other providers. Infant feeding support will only be offered by trained staff and volunteers. SUPPORT:
Cake Club is our support and play group, with weekly sessions running on Mondays at The Haven Community Hub in Westcliff, Wednesdays at Bellevue Baptist Church in Southend and Thursdays at St Peter's in Shoebury. Our SEND group runs every Thursday in Prittlewell. Fortnightly sessions run in Hockley on the 1st and 3rd Friday of the month, and monthly sessions also run in Rochford (1st Tuesday) and Leigh (last Saturday). Our specialist Twin Club and Queer Families groups also run monthly in Southend. All sessions combine parenting support and solidarity, sling library services and infant feeding support with a social and supportive playgroup; a community of like-minded parents coming together for tea, cake and chat. Cake Club is a registered charity (charity number 1200320) and our chair of trustees is Lauren Parker. This page is run by Lizzie Start, a qualified and insured babywearing consultant, infant feeding supporter, family support worker, educator and parent of two, and Director of Cake Club CIO. Other Cake Club staff and volunteers support the administration of the page and may reply to messages at times. Cake Club has been a registered charity (charity number 1200320) since September 2022, and our chair of trustees is Lauren Parker.