07/09/2025
One of the biggest untapped opportunities for better public transport in Herefordshire is the 33 bus route between Hereford, Ross-on-Wye and Gloucester. Over the next few weeks, we'll be going over different aspects of the service in the hope of creating some sort of plan for its transformation and, today, we'll start with the most fundamental part of a bus service - the route itself!
The 33 is a high capacity, high importance, trunk route. It connects three major towns or cities and several large villages, and plugs a gap left unserved by rail. Indeed, it is a rail replacement bus - the former Hereford, Ross & Gloucester Railway wasn't a small line by any means, and its 1964 closure necessitated a fast and practical road alternative. The local authorities must recognise this - all other comparable pairs of towns in the county are linked by rail, as are most in the country at large. The 33 should not really be judged relative to Herefordshire's other buses, but rather its trains.
And, unfortunately, in this regard it does not stack up very well, for many reasons, but in particular for its speed. Hereford to Ross is a shorter distance than Hereford to Ledbury, but the former takes 53 minutes by public transport, compared to the latter's 13. Even factoring in a walk to and from the railway station at both ends in Ledbury's case, the 33 is still unusually slow - and the first map below shows its existing route, with the three major deviations from the main road explaining this tediousness.
Let's start in Hereford and work our way South. The 33 begins at the railway station (very good) and serves the Country Bus Station (also good) before somersaulting across the city centre and squeezing onto Broad Street until it heads out along the Ross Road. Such parkour, though, takes rather a long time, with services scheduled to take 18 minutes just to reach ASDA.
The problem here isn't so much the distance (though the route is convoluted) as it is the traffic. Buses run stop-start, and by the time they've got to ASDA, they've traversed 11 sets of traffic lights! Not only is this slow, it's also unpredictable, and buses can either find themselves waiting on time or many minutes late.
So, what's the solution? Well, there's an almost perfect corridor for buses to use that would allow them to cut straight through the city centre, saving time and improving reliability - the tiny East and West Streets (don't worry, buses can fit through: many already do, and lorries manage). Reversing the one way system (see the second image) and limiting traffic to just buses would allow for a convenient cut through - for all routes, not just the 33. You could even seize the opportunity to develop of a "mini bus station" by the Shire Hall, allowing for seamless connections within the city centre.
Right, now we're out of Hereford, we've not long got up to speed before the bus swerves up the hill to Kingsthorne. This is fine, though - the deviation only adds a couple of minutes and it's an important village to serve. Onwards!
The 33 runs fast to Ross hereafter, and swerves around a few back streets to get to the makeshift bus station that is Cantilupe road in front of the library - again, this is not a concern. What is concerning, however, is the 7 MINUTE deviation through Ross on the way out (image 3). As part of the St Mary's Garden Village development, Herefordshire Council opted to subsidise a re-routing of the 33 in an awkward spike around Ross. Now, don't misinterpret us, we absolutely support the provision of bus service to new developments, but surely this would be much better done by diverting some of the just as frequent 232 buses, which are required to run in that direction anyway, instead of compromising the county's only truly self-sufficient operation?
South of Ross, things get even messier. Where the railway once swept gracefully along the valley with a series of tunnels and viaducts, buses double back on themselves in Lea and trundle along slow country lanes to serve Mitcheldean, rejoining the main road some 13 minutes behind where they would be if they had simply followed it directly. In the ideal world, the Forest of Dean routes to Cinderford and Coleford would be reorganised to serve Mitcheldean, relieving the 33 of its tediousness, but in the meantime, one bus an hour (there would be two - don't worry, we'll cover frequency next time) could run direct on the main road. The X33, if you will.
From there, the route is direct and meanders - sensibly, this time, given Gloucester's extensive bus priority - through Gloucester city centre before terminating at the excellent and capacious Transport Hub, adjacent to the railway station.
The route adjustments listed here would only save a few minutes individually, but altogether, they'd create a much faster, more reliable and more competitve service, knocking about 25 minutes off the end to end journey time for no real reduction in provision. It seems an obvious choice when put like that, doesn't it?