31/03/2026
Exciting changes ahead... Age Concern Birmingham has had a rebrand and from today will now be known as Age Connects West Midlands!🎉
We Have a New Name – Same Heart, Same Mission! ❤️🎉
We’re turning the page to an exciting new chapter!
From today, Age Concern Birmingham will be known as Age Connects West Midlands. The rebrand reflects both our rich history and our bold vision for the future — staying true to our roots while evolving to meet the needs of today’s communities.
The word “concern” no longer reflects the, energetic, forward-looking organisation we’ve become. Ageing shouldn’t be something to worry about — it should be something to celebrate. And that’s why we believe Age Connects West Midlands is the right name for our future.
The rebrand offers us a chance to innovate and expand, while maintaining the core values of our organisation. Our commitment to providing local quality services remains unchanged and there will be no changes to our services, other than the logo.
What’s the inspiration behind the name?
We developed the name “Age Connects West Midlands” a number of years ago and through this development several previous Age Concern organisations in Wales rebranded to Age Connects, area specific within their name. We now feel it is the right time for Age Concern Birmingham to modernise and rebrand.
Our rebrand marks an exciting new chapter, and we’d love our users and supporters to be part of the journey. Please do help us spread the word! Engage with us online, join our events, volunteer or fundraise, we appreciate it all.
Have more questions? Call us on 0121 362 3650 or email [email protected]
Together, we can make sure our rebrand is more than just a new look — it’s a stronger movement for our community.