23/06/2026
🌿🔥 Priecīgus Jāņus visiem latviešiem pasaulē! 🔥🌿
Today, on 23–24 June, Latvia celebrates Jāņi — and across the world, wherever Latvians have made their homes, the bonfires burn, the dainas are sung, and the oak-leaf wreaths are woven.
Jāņi dates back to Latvia's pre-Christian era, rooted in pagan beliefs that honoured the sun, fertility, and the cycles of nature.
It is believed that the celebration dates back thousands of years, making it one of the oldest living traditions in Latvian culture. What makes it truly remarkable is that while pagan tribes all over Europe once celebrated the height of summer, in most places Christian traditions long replaced those ancient rites in Latvia. Here, the fire still burns on the same hillsides it always did. Even during the Soviet occupation when Jāņi was suppressed, Latvians kept the tradition alive — making it not just a festival, but a symbol of cultural resilience.
Today it stands as one of the rare officially recognised expressions of living paganism in Europe, acknowledged as part of the world's intangible cultural heritage.
Bonfires, caraway cheese, homemade beer, dainas sung through the night — these are not just customs. They are the thread that connects us to every generation that stood at this same threshold before us.
Women wear flower crowns of daisies, cornflowers, and clover; men wear oak-leaf wreaths. And nobody sleeps — tradition says that those who sleep on Midsummer night are doomed to sleep all summer long.
We in the UK Latvian community celebrated last weekend, and it was everything Jāņi should be — fires, flowers, song, and the feeling that we carry something ancient and unbroken with us, even here, far from home.
A heartfelt Paldies to Uldis Balodis and Elīna Balode Sociālais medijs LAIVA for creating a celebration that was both family-centred and rooted in true tradition. Because of people like them, our children grow up knowing who they are and where they come from. Wish to notice amaizing business hues support our cultural events- Vilnis Baiks, Norcas Žāvējumi
Lai dzīvo Latvija. Lai dzīvo Jāņi. 🌾☀️