A&C Collective

13/05/2026

This October, in honour of Baby Loss Awareness Week, & working with an incredible Mum who has advocated for this cause after the loss of her beautiful daughter, Cara, 18 Years ago today, we will be bringing our community together for a very special Strictly-style fundraising event. 🩷🩵

This event is about so much more than dancing.

It’s about remembering babies gone too soon. It’s about supporting families who carry loss every single day. It’s about raising vital funds for the local services that provide comfort, guidance and care during the darkest moments imaginable.

But most importantly, it’s about breaking the silence.

Baby loss affects so many families, yet so often it remains a taboo subject — hidden behind closed doors and suffered in silence. We want to help create strength, hope and connection within our community, because no one should ever feel alone in their grief.

Whether you have personally experienced loss, supported someone through it, or simply want to help raise awareness and funds for an important cause, we would love to hear from you.

We are looking for our dancers! But also our sponsors and local businesses to help make this event truly unforgettable. From hairdressers to local dance schools and everyone in between.

Healing takes a community — and we need you. 💫

More details coming on the amazing causes this will support.

12/05/2026

We are incredibly proud of the announcement we will be making tomorrow afternoon.
We can wait to make this happen 🩵🩷

03/05/2026

Good luck to everyone taking part in the Belfast City Marathon today!

Sending an extra special boost of luck and lots of love to Isaac, Cameron, their relay team, and Michael McCav 🩷 You’re all running to raise money for Little Heroes NI. They choose this charity because they know of Alex’s story, which makes it even more incredible.

We’ll be there cheering you on every step of the way!

29/04/2026

Speechless 😶 Thank you to absolutely everyone who has nominated Alex. To know she has that love and support surrounding her makes a difference that’s actually quite hard to put into words.

20/04/2026

As many of you know, our journey into fundraising began at a time no parent ever imagines facing. Our incredible daughter, Alex, became seriously unwell and spent three long months in the care of the amazing team at the Royal Belfast Hospital for Sick Children.

In those moments, we saw firsthand not only the strength of our little girl, but the compassion, dedication, and life-changing work of the people around her. From that experience, a purpose was born — to give back to those who supported us, and to help ensure that every child and family facing something similar receives the same extraordinary care.

Our friends at Little Heroes play a vital role in supporting every corner of that hospital, and they simply couldn’t do it without the generosity and kindness of people like you. Truly — if you’re reading this, you are part of that story.

Helping those who help others has been one of the most powerful and rewarding things we’ve ever done. Over the past two years, our “crew” has grown, our ideas have expanded, and we’ve realised just how much more we can do together.

So today, we’re proud to introduce something new…

✨ A&C Collective ✨

The next chapter of Alex and Crew — bigger, bolder, and driven by a shared belief that together, we can create meaningful change for those who need it most.

Our vision:
“To create and support thoughtfully curated events that bring people together for causes that truly matter.”

Alex remains at the heart of everything we do. She has changed how we see the world — and continues to inspire us every single day.

We have some incredible events and stories to share with you in the coming weeks. We hope they inspire you to get involved, because this collective is built on all of us — and it simply wouldn’t exist without you.

This is only the beginning

16/04/2026

People often ask us how much we’ve raised for the charity, and truthfully, we’d never really stopped to add it all up. But after doing a very rough count of the JustGiving totals (including Gift Aid), along with the spontaneous events and bits we’ve put together over the past two years… it’s somehow come to over £50k 😳

That number doesn’t really feel like ours. While we may have come up with some of the ideas, it’s every single one of you who has supported, donated, shown up, and shared along the way that made this possible. We’re honestly so grateful 🩷

This little seed is about to sprout some branches and those branches are going to have a bigger reach!

16/04/2026

We know it’s been a little quiet on here lately… but quiet doesn’t mean still. Far from it.

Behind the scenes, it’s been all go — building, shaping, and pouring everything into what comes next. And honestly? We’re so excited about it.

Big plans. Lovely plans. The kind that feel right.

The truth is, none of this happens without you. Your support, your energy, your belief in what we do — it’s what’s pushed Alex and the crew to think bigger, aim higher, and take things to the next level.

We’re creating something we hope you’ll not only love… but feel proud to be part of.

Not long now.

12/04/2026

Well Rory, what can we say 🥹 Shout us up if you need a spare hanger. Absolutely outstanding!!

01/04/2026

Come along, sing a song! Or just come for the craic. Brookieoke is hosting a very special evening at the New Railway Bar this Saturday to help raise funds for our very own relay team. Isaac and his team will be running the Belfast City Marathon for Little Heroes NI.

Get your singing voices ready and all for a good cause. Saturday the 4th of April we have the incredible Brookieoke. We are hoping to raise funds for our very own Isaac who is running a leg of the Belfast City Marathon for Little Heroes NI. It will be a belter so make sure not to miss it.

11/03/2026

Little Heroes NI have a limited amount of spaces left for solo runners for the Belfast City Marathon. Alex will be there cheering everyone on 💪 Get in touch with them if you are up for the challenge and want to do something incredible for everyone at the RBH for Sick Children.