21/10/2022
As a trusted source for identifying effective programs and strategies, the United Way of Massachusetts Bay and Merrimack Valley today announced it will distribute $30.8 million in support of strategies, organizations, partnerships and programs aimed at solving entrenched poverty and effecting upward mobility among those most in need across the region. United Way will award strategic grants to 146 non-profit partners, distribute dollars designated by donors to organizations in the region, as well as fund innovative initiatives and public policy work.
Also announced today was a key partnership aimed at generating even more resources to solve community problems. United Way has teamed up with the global technology company Salesforce to launch a new social platform called Philanthropy Cloud that will transform the way people engage with and support the causes they care about most. This new platform will allow companies to easily aggregate data to understand the collective impact of their employee giving, transforming the way companies align their philanthropic objectives with those of their workforce.
“As a leader in generating resources to fund community based work, it is our responsibility to find new ways to collaborate, innovate and drive a conversation that helps more people find financial opportunity and educational success for themselves and their families,” said Mike Durkin, President and CEO of United Way of Massachusetts Bay and Merrimack Valley. “That is why we are eager to launch our new Philanthropy Cloud technology that will change the way donors tap into our community expertise and on the ground resources to connect to the work that they are passionate about in their own communities.”