03/06/2026
The last event before the summer break at Helsinki featured Florence Macedo () and drew a full house.
Born in Brazil and having lived in Canada before moving to Finland, Florence didn’t come from a family of entrepreneurs, but she always had their full support in whatever she wanted to create.
Her entrepreneurial journey began when she moved to Helsinki and simply couldn’t find the things she was looking for, so she decided to create them herself. No colourful clothes to brighten her days in Finland? She made them. No cute PJs to lounge around in during the pandemic? She made those too. Always staying close to her roots, she worked with traditional Brazilian embroidery to create truly special garments.
Then, when she wished there were a cute neighbourhood café, she created Café Clé. And when she sold it and finally had some time to breathe, she decided to create something new: a boutique catering business. Because that’s just her nature—her way of expressing herself and living: creating beautiful things that bring joy to people.
Starting something new is never easy, but for creative people, not creating can be even harder. The ideas just keep popping into your head, whether you’re trying to sleep or focus on something else. So yes, life is challenging either way, and it’s better to face those challenges while pursuing something you’ve chosen to take on.
Seven years ago, Florence would never have believed she’d end up being featured in a Finnish magazine. Her dreams didn’t just come true—they were exceeded.
Everyone left feeling inspired to start building what’s been living in their heads and to create a life that’s truly worth fighting for. 🌟
The breakfast, provided by our partner , followed Florence’s journey—from Brazilian açaí to Canadian bagels to Finnish porridge.
Thanks to all our partners Arkkitehtuuri- ja designmuseo, Lounasleidi, Théhuone, Staroffset, Industrial Strength Coffee and Stadin AO for making mornings like this possible.
Text by Elixabet Ortiz
PHotos by Elias and Mira