05/08/2026
Breaking the "Same Story" Trap: new ways of identifying, framing, and reporting WASH stories
For more than four decades, WaterAid Ethiopia has worked alongside communities, government institutions, donors, civil society organizations, and the private sector to transform lives through sustainable access to safe water, sanitation, and hygiene.
At the forefront of this journey has been the Media helping us elevate WASH issues, instigate public dialogues around it and inspire solutions.
As part of our National Influencing Plan, we brought together journalists from broadcast, print, and digital media alongside communications and public relations professionals from government ministries, for a two-day Media Training Workshop in Bishoftu.
The workshop aimed at:
💧 Inspiring fresh and more impactful story angles and reporting on WASH and climate issues.
💧Opening an honest discussion on the barriers journalists face in covering climate and WASH related stories, and identify support WaterAid can practically provide
💧Mobilize collective media action to amplify local voices that promote Gender Responsive Climate-Resilient WASH advocacy messaging and solutions.
💧Establish Community of Practice to create sustainable partnership between WASH actors and the media
The workshop presented means on how media and WaterAid Ethiopia collaborate to produce impactful stories that inform the public, influences policy, and accelerates progress toward universal access to safe water, sanitation, and hygiene.
We are excited for what's to come!