In February 2013, Griffin Farley lost his battle with mesothelioma. While he was a Strategy Director at BBH New York, Griffin dedicated much of his time to aspiring planners/strategists hoping to break into the industry. The advertising industry is becoming increasingly competitive. More than ever, aspiring planners and strategists need people like Griffin. Sarah Watson and Angela Sun created the
Griffin Farley Search for Beautiful Minds to capture Griffin's spirit and continue his legacy, and with their blessings, we embark on carrying on this legacy in Canada. GFBM Canada is a hybrid planning/strategy bootcamp and networking event. Participants will get a free crash course in planning from some of the top minds in the industry. Directly afterwards, participants will be split into teams of 4-5 and given a chance to apply their learnings to a brief with guidance from a designated group mentor. The teams who’ve best addressed the brief will be able to present their brilliant strategies in front of a room packed full of some of the greatest minds in Canadian marketing, advertising, technology, and innovation. GFBM Canada welcomes participants from a diverse set of backgrounds, that share the fact
that they are looking to get their first break into strategy/planning. Applications are welcomed
not only from people currently working in the industry, but anyone with an interest in strategic
thinking as it applies to brands and communications. Although we're only able to select a few finalists to present at the showcase, all participants will have the same opportunities to network with judges, mentors, and recruiters.
