CPRS Toronto

CPRS Toronto The local chapter page for the Canadian Public Relations Society Toronto. More: http://www.cprstoronto.com

CPRS is a non-profit professional society:

* Dedicated solely to the profession called public relations (National Occupational
* Dedicated to serving Canadians through the establishment and maintenance of high professional, educational and ethical standards in public relations
* Consisting of 16 member societies across Canada
member of the Global Alliance, established in 2000 with 100,000 member

s on five continents. CPRS Toronto has its own Constitution, Letters Patent and Bylaws in keeping with the philosophy and standards of the national society. We run a program of professional development events, seminars and networking opportunities and act as a source of information for what is happening in the profession. The aims and objectives of CPRS Toronto and our individual members are:

* To act in the public welfare in the practice of public relations;
* To establish high standards of public relations;
* To advance the knowledge, skill and competence of the members;
* To promote sound training and education in public relations; and,
* To abide by the national society’s code of ethics.

May 31 marks National Smile Day, a reminder of how simple ideas can create meaningful community impact.A strong example ...
05/29/2026

May 31 marks National Smile Day, a reminder of how simple ideas can create meaningful community impact.

A strong example is the Tim Hortons Smile Cookie campaign—an initiative that turns a seasonal product into a powerful act of giving. By donating proceeds to local charities and hospitals, the campaign blends storytelling, community engagement, and purpose-driven communication.

It demonstrates how effective public relations goes beyond promotion, creating emotional connection and real social impact through a single, consistent message: a smile can make a difference.

May 30 marks National Creativity Day, a time to recognize the ideas, imagination, and innovation that drive meaningful c...
05/29/2026

May 30 marks National Creativity Day, a time to recognize the ideas, imagination, and innovation that drive meaningful communication.

In public relations, creativity is at the heart of effective storytelling—whether it is shaping compelling narratives, developing integrated campaigns, or finding new ways to engage audiences in a constantly evolving media landscape.

Today is a reminder that creativity is not just inspiration—it is a strategic skill that transforms how we connect, communicate, and create impact.

On World Marketing Day, it is a great opportunity to reflect on how marketing and public relations work together, while ...
05/27/2026

On World Marketing Day, it is a great opportunity to reflect on how marketing and public relations work together, while serving distinct roles in communication.

Marketing is primarily focused on promoting products and driving conversions, while public relations is centred on building trust, reputation, and long-term relationships with audiences.

When aligned effectively, PR shapes credibility and perception, while marketing amplifies messaging to drive engagement and results. Together, they create a powerful and cohesive communication strategy.

On International Plastic Free Day, we are reminded of the importance of reducing plastic waste and making more sustainab...
05/25/2026

On International Plastic Free Day, we are reminded of the importance of reducing plastic waste and making more sustainable choices in our daily lives and professional practices.

In public relations and communications, sustainability is increasingly central to how organizations build trust and tell their stories. From mindful event planning to digital-first communications and eco-conscious campaigns, small actions can contribute to a larger environmental impact.

Today is a call to reflect on how we can communicate—and operate—more responsibly for a cleaner future.

On Canadian Immigrants Day, we reflect on stories like Lucy’s—an immigrant who came to Canada to pursue a career in publ...
05/22/2026

On Canadian Immigrants Day, we reflect on stories like Lucy’s—an immigrant who came to Canada to pursue a career in public relations, navigating a new country where English was not her first language.

Her journey has been shaped by learning, adapting, and overcoming communication barriers while building confidence in a new professional environment. Through challenges, she discovered new strengths in storytelling, resilience, and connection.

Lucy describes her experience not as a limitation, but as a privilege—to grow in a diverse country where different voices and perspectives are valued and where she can contribute meaningfully to the communications field.

Her story reflects the broader experience of many immigrants who continue to shape Canada’s communities and industries through determination and perspective.

Read the full article here: https://buff.ly/GrFPvKp.

On Global Accessibility Awareness Day, we recognize the importance of creating inclusive digital and physical spaces whe...
05/21/2026

On Global Accessibility Awareness Day, we recognize the importance of creating inclusive digital and physical spaces where everyone can fully participate.

In public relations and communications, accessibility is not optional—it is essential. From clear messaging and alt-text in visuals to accessible web design and inclusive storytelling, thoughtful communication ensures that no audience is left behind.

Today is a reminder that accessibility strengthens engagement, trust, and impact across all communities.

👉 Read the full article here by Lucy Luc: https://buff.ly/2E3PaP5.

On National Notebook Day, we celebrate one of the simplest yet most powerful tools in communication—putting ideas to pap...
05/21/2026

On National Notebook Day, we celebrate one of the simplest yet most powerful tools in communication—putting ideas to paper.

From brainstorming campaign strategies to capturing interview insights and refining messaging, notebooks remain a trusted space for creativity and critical thinking in public relations practice.

In an increasingly digital world, the act of writing things down continues to support clarity, reflection, and stronger storytelling.

Today, on National Streaming Day, we recognize how digital streaming has transformed the way audiences consume content a...
05/20/2026

Today, on National Streaming Day, we recognize how digital streaming has transformed the way audiences consume content and how organizations communicate their stories.

From live broadcasts to on-demand storytelling, streaming platforms have become a powerful tool in public relations—enabling real-time engagement, broader reach, and more dynamic connections with audiences.

As communication continues to evolve, understanding digital media trends remains essential for PR professionals navigating today’s fast-paced landscape.

As we recognize Tech Week, we celebrate the innovations transforming how we connect, communicate, and build relationship...
05/18/2026

As we recognize Tech Week, we celebrate the innovations transforming how we connect, communicate, and build relationships.

From AI-driven insights to digital storytelling and real-time engagement, technology continues to redefine the role of public relations in an evolving landscape. For communications professionals, staying informed and adaptable has never been more essential.

At CPRS Toronto, we are proud to be part of a community that embraces change and leads with innovation.

On International Museum Day, we celebrate the spaces that preserve and share the stories shaping our profession.While th...
05/18/2026

On International Museum Day, we celebrate the spaces that preserve and share the stories shaping our profession.

While the Museum of Public Relations highlights the global evolution of public relations, its lessons resonate here in Canada. From nation-building campaigns to today’s diverse and community-driven communications landscape, Canadian practitioners continue to shape meaningful conversations across industries.

Moments like this invite us to reflect on how history informs our work and how we, as communicators, contribute to the future of public relations in Canada.

Read the blog by Lucy Luc to explore how the Museum of Public Relations portrays its meaning and impact. Visit: https://buff.ly/pfy2LJi.

Wishing our community a wonderful Victoria Day. As we celebrate this Canadian holiday, we recognize the importance of ta...
05/18/2026

Wishing our community a wonderful Victoria Day. As we celebrate this Canadian holiday, we recognize the importance of taking time to recharge and enjoy the moments that bring us together.

For those spending the long weekend in Toronto, it is a great time to explore the city’s vibrant events, outdoor spaces, and seasonal celebrations.

From all of us at CPRS Toronto, have a safe and meaningful long weekend.

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