The Canadian Book of Charities

The Canadian Book of Charities Connecting donors with causes across Canada for 45+ years through legacy giving and online donations.

Our publication promotes charities from across Canada which encompasses
a broad range of needs and causes.

12/18/2025

Donations aren't the only way you can give back this holiday season.

Your time can be just as impactful.

Volunteer for your favorite organization this holiday season to help them end 2025 on a high note! Search our list of Canadian charities for a cause that resonates with you.

12/16/2025

Remove the friction, simplify the process, and you’ll see more people follow through on the good intentions they already have.

12/11/2025

When people search “how to leave a gift in your will” on Google, you want your website to be among the top results.

Here are some easy changes you can make to improve your SEO for that search query:

1. Create a dedicated “Gifts in Wills” page
Google rewards pages that match what people are searching for, so make sure you have a title on your landing page with similar wording. Here are some suggestions:
💻 How to Leave a Gift in Your Will
💻 How to Include [Charity Name] in Your Will
💻 A Simple Guide to Legacy Giving

2. Publish supporting blog posts and articles that target related search terms, such as:
⌨️ “What is a charitable bequest?”
⌨️ “Why more Canadians are choosing to leave gifts in their wills”
⌨️ “The impact of legacy donors”
Link these posts to your main Gifts in Wills page to strengthen its authority.

3. Answer common questions directly by adding a strong FAQ section.
People often Google things like:
📱“Do I need a lawyer to leave a gift in my will?”
📱“What information do I need to include a charity in my will?”
📱“Can I leave a percentage of my estate to a charity?”

4. Make your page easy to read
Google tracks how long people stay on your page. If it’s easy to read and visitors stay longer, your ranking will improve. Be sure to use:
🖱️ Short paragraphs
🖱️ Bullet points
🖱️ Clear headers
🖱️ Simple language

12/09/2025

Test both by measuring your clicks, likes, saves and shares. Once you know which one performs better, use that wording consistently across your marketing initiatives to improve results.

Communication matters! Don’t miss out on potential donations just because of wording.

You may already know that our Charitable Giving Guide will be sent to 20,785 professionals across Canada, but do you kno...
12/04/2025

You may already know that our Charitable Giving Guide will be sent to 20,785 professionals across Canada, but do you know the exact breakdown?

✅ 13,077 lawyers who deal with wills, taxation, estate and trust, general practice, and solo law
✅ 4,214 investment advisors
✅ 2,127 funeral homes
✅ 1,367 notaries in Quebec

Learn more: https://canadian-charities.com/listyourcharity

12/02/2025

Today's GivingTuesday! Join the movement for generosity and kindness.

Search our list of charities for a cause that resonates most with you.

11/27/2025

According to CanadaHelps' Giving Report, 30–40% of Canadian donations happen in December.

Year-end giving = peak generosity. Make it count!

11/25/2025

44% of women and girls reported experiencing some kind of psychological, physical, or sexual abuse in the context of an intimate relationship in their lifetime. That's 6.2 million women aged 15 and over, and these numbers are only the self-reported ones to the Government of Canada.

On International Day for the Elimination of Violence Against Women, we stand with survivors and recognize the charities providing safety, support, and advocacy to end gender-based violence. Their work is life-saving.

11/24/2025

Many charities today are facing the same challenges: donor fatigue, rising costs, and fewer high-value gifts.

But here’s something you may not know: legacy giving is on the rise in Canada 📈

More and more Canadians are choosing to leave gifts to charities in their wills, allowing them to make a meaningful difference without affecting their financial situation today. In fact, legacy donations are often the largest gift a supporter will ever make!

But for donors to choose your organization, they first need to know you’re an option.

📕 That’s where The Canadian Book of Charities comes in.

For 46 years, we’ve connected donors with causes across Canada. Our publication is used as a trusted giving guide by Canadians who are planning their estates and deciding which organizations to support. And if people are searching for charities online, our website drives traffic directly to the donation pages of our partners. 

By being listed, your charity is placed directly in front of donors who are actively looking to leave a legacy gift or make an online donation.

You don’t need a full campaign.
You don’t need a major donor program.
You simply need to be visible where donors are making legacy and donating decisions.

If your charity is ready to:
✅ Expand your supporter base,
✅ Increase long-term sustainability,
✅ Reach donors beyond your current network,

🇨🇦 Then join The Canadian Book of Charities.

It’s time to secure your organization’s future - not just for this year, but for the generations ahead.

Head to our website or contact us for more information:

🖥️ canadian-charities.com
📧 [email protected]

11/21/2025

"The happiest people are not those getting more, but those giving more."

In a world where you can be anything, be kind.

11/20/2025

Fundraising tip: Use one-sentence beneficiary stories in emails and appeal pages.

“One sentence. One life changed forever. Your legacy can do that.”"

11/18/2025

GivingTuesday Canada grew 50% in donations year-over-year.

One day. Big impact.

Giving Tuesday is fast approaching, don't miss out on the most generous day of the year! These one-day events create urgency and massive visibility.

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Toronto, ON

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+14162335490

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