Shea-Lynn's Butterfly Effect

Shea-Lynn's Butterfly Effect A not-for-profit whose mission is to increase seat belt compliance and promote safer roadway choices. Countless lives were changed forever that day.

This is accomplished through awareness campaigns, education, school events/assemblies, and community involvement. Background Story:

On May 17, 2021, at only 16 years of age, Shea-Lynn McGaw’s life was tragically cut short suddenly and unexpectedly. She was killed in a single-vehicle roll-over just 10 minutes away from home when the young new driver lost control of the vehicle. Shea-Lynn, who was

sitting in the back seat had just removed her seat belt minutes before to slide over and make room for her friend who was joining her in the back seat of the car. As they travelled along the gravel road heading home, something unexpectedly caused the vehicle to pull to the side of the road. In an attempt to respond to the situation, the inexperienced driver overcorrected, causing the vehicle to flip. It all happened in a matter of seconds and without any warning. Of the three people in the car, Shea-Lynn was the only one who had failed to re-secure her seat belt properly and was thrown from the vehicle and killed instantly when the vehicle landed on her. Her two friends who had their seat belts on walked away with minor injuries. The ripple effect was enormous for the community, bystanders, and first responders. Learning that Shea-Lynn was not secured within a restraint took everyone by surprise, as she was always a strong advocate for the use of a seat belt amongst her friends. The reasons behind the decision to not re-secure her seat belt that night remain unknown, but in hopes of preventing another family from having to experience a similar tragedy and to help keep Shea-Lynn’s loving spirit alive, the “Shea-Lynn’s Butterfly Effect” initiative was born. The goal is to not only increase awareness about seat belt safety but also encourage drivers of today to make safer choices while on the road. While parents know there is an inherent risk associated with their teens beginning to drive, many parents are unaware of the true statistics and risks associated with the choices being made by kids today. Here are some things that you should know:

1) 1 in 4 youth openly admit that they do not consistently wear their seatbelt when they are with their peers. Parents, talk to your kids regularly about the importance of wearing a seat belt, every trip, every time.

2) The use of a seat belt is the single most effective way to protect yourself and your passengers in a crash. Always make sure everyone is buckled up BEFORE the vehicle is in motion and that seat belts remain secured until the vehicle has stopped.

3) There are many myths and misperceptions that contribute to the reasons why one may choose to not wear a seatbelt. Take the time to ask and have an honest conversation about the facts. By addressing the real reasons, maybe you can save a life.

4) Parents, the responsibility is on us. Take the time to have the discussions and set clear road safety expectations, but most importantly, never forget to model the correct behaviour. Youth tell me all the time that they are learning from what they see their parents do. Make sure they are receiving the message of safety first.

5) Parents, empower your teen(s) to set clear expectations when driving with their friends. Let them know that it is okay to have non-negotiable rules in the car and help them problem solve how to address situations where they might experience resistance.

6) Driving comes with great responsibility. Tomorrow is not promised, but it is impacted by the choices made today. Drive responsibly. Drinking and driving, distracted driving, speed, and aggressive driving kill. It’s not worth your life or your passenger’s life.

7) Car crashes are the leading cause of death for youth 16-25 years of age with 80% of all fatalities occurring with a similarly aged driver. Many other Provinces have established restrictions limiting the number of passengers allowed with new drivers, but Alberta does not. Consider implementing your own household restrictions to assist your teen with the transition of learning to drive independently.

8) Lastly, one must never let their guard down when it comes to road safety! It is so easy to settle into bad habits because you think it will never happen to you. That is what we thought. That is what Shea-Lynn thought. But it did happen and continues to happen. Be selfish with your safety and be prepared at all times by buckling up. You never know when the circumstances of the road will change. Shea-Lynn was known for her bright smile and “Be Strong, Never Give Up” attitude. And with this, we, her parents will not have her story end here. One of her friends even told her a couple of months before the accident that he saw her as the type of person that would make a huge impact in the world. He texted her a message saying that she “would be someone who would save lives”. So, in her honour, in memory of Shea-Lynn, help her save lives. Help us to celebrate her life by joining the movement to spread awareness. Sponsorship is welcome so that we can reach more people. We are driven to make a difference!

💙 Thank you, St. Albert Dodge! 💙Today, we would like to thank St. Albert Dodge  for partnering with us as our Music Spon...
09/03/2026

💙 Thank you, St. Albert Dodge! 💙

Today, we would like to thank St. Albert Dodge for partnering with us as our Music Sponsor at the Second Annual Buckle Up Benefit. Your generosity and appreciation for seat belt safety will ensure that our guests have an incredible experience. Thanks to you, music will set the tone throughout the evening, creating a sense of connection and inspiration. 🎶

For decades, St. Albert Dodge has been a cornerstone of the St. Albert vehicle sales community. They are known for providing quality sales and automotive services. As a relationally based business, St. Albert Dodge strives to connect with each customer and ensure a stress free experience where they feel cared for, educated, and confident in their purchase. Whether you are searching for a new or used vehicle, contact St. Albert Dodge for a personalized and quality experience!

To the entire St. Albert Dodge team, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes that they cherish. 🦋

For more information about the Buckle Up Benefit, visit http://slbutterflyeffect.org/2026-buckle-up-benefit
-
-
-
-
-


Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

September is here, and we all know what that means! 🍂 The air is becoming brisker, the pumpkin spice latte is back, and ...
09/01/2026

September is here, and we all know what that means! 🍂

The air is becoming brisker, the pumpkin spice latte is back, and it is time for students to go back to school. Whether you are excited, relieved, or dreading the return, safety is a priority this time of year.

At Shea-Lynn’s Butterfly Effect, we value the safety of our children and the children of others. Accidents within school zones are extremely preventable, and these tips will help to ensure that school stays safe and fun for everyone. Keep these safety reminders in mind and remain extra cautious as we all get accustomed to this time of year again. 🍎

Are you excited for the back to school season? Tell us in the comments below, and FOLLOW for more safety tips and tricks!
-
-
-
-



Traffic Safety | Road Safety | Traffic Safety Awareness | Seat Belt Safety | Awareness | Safe Driving | Defensive Driving | Distracted Driving | Impaired Driving | Speeding | Injury Prevention | Crash Prevention | Vehicle Safety | Pedestrian Safety | Cyclist Safety | School Zone Safety | Community Safety | Public Education | Transportation Safety | Driver Education | Alberta | Edmonton | St. Albert | School Zone | School Safety | Student Safety | Protect Our Kids |

08/30/2026

How is it nearly fall already?! 🍂

Shea-Lynn’s Butterfly Effect had an incredible summer this year! From education to celebrations to fundraisers, we visited several events and met individuals from all walks of life. Our goal at SBE is to continue the conversation about seat belt safety and bring awareness to an issue that is completely preventable: families losing loved ones who did not buckle up. This summer gave us the opportunity to do just that! 🦋

If you stopped by our tent this summer, supported us online, donated, or invited us to attend your school or event, we are so incredibly grateful. Thank you for engaging with us and allowing us to continue to do what we do and for creating a fantastic summer for SBE. We cannot wait to see what the fall brings as we head back into schools more regularly and prepare for the Buckle Up Benefit. 💙

Thank you again to City of St. Albert, St. Albert Farmers' Market, St. Albert Rotary Club, and Rock'N August for having us at your events. We are honoured to have worked with you and look forward to meeting with you again in the future!

FOLLOW Shea-Lynn's Butterfly Effect to see where we go next! We wish you all the best in the fall.
-
-
-
-
-
-


Seat Belt Safety | Road Safety | Traffic Safety | Community Outreach | Public Education | Injury Prevention | Safe Driving | Family Safety | Vehicle Safety | Local Events | Show and Shine | Rib Fest | Community Engagement | Safety Advocate | Nonprofit | Education | Alberta | Edmonton | St. Albert | Rotary Club | Safety First | Community Support | Donations |

The summer is drawing to a close, but the fun never stops! 🔆Shea-Lynn’s Butterfly Effect saw growth in a new way this su...
08/27/2026

The summer is drawing to a close, but the fun never stops! 🔆

Shea-Lynn’s Butterfly Effect saw growth in a new way this summer. We welcomed our very first set of summer students, and they have helped us immensely!

Today, we highlight our Digital Marketing Coordinator, Cassidy Ewert. Cass has spent the summer creating the June 2026 newsletter, updating the website, and creating the branding and graphics for this year’s Buckle Up Benefit. She also creates and posts all of the content seen on our social media pages. Thank-you so much for bringing your creative passion and heart for community service to SBE, Cassidy. We have valued your expertise, and you have made a difference in keeping families together. 🦋

This support was made possible by the Government of Canada’s Summer Jobs Grant, which is funded through Employment and Social Development Canada as a part of the Youth Employment and Skills Strategy program. Thank you so much Employment and Social Development Canada for awarding us with multiple grants for this year and for making the expansion of our charity possible. You are helping us save lives and make a difference in our community.

We are beyond grateful for the hard work of our students this summer. Let’s all give Cass some kind words in the comments! 💙
-
-
-
-
-
-





Summer Intern | Youth Leadership | Student Success | Professional Development | Community Safety | Seat Belt Safety | Road Safety | Safety Education | Community Outreach | Future Leaders | Team Spotlight | Learning Experience | Career Growth | Hands On Learning | Community Impact | Non Profit | Charity | Mentorship | Leadership Development | Making A Difference

08/25/2026

A career can be demanding. Stressful. Fast paced. Does a seat belt ever cross your mind during the work day? Does it cross your mind during your commute? 🚗

Today we meet Connor, an arborist in the greater Edmonton area. His job involves driving 10-15 tonne commercial trim trucks with equipment that allow the workers to reach high branches. Because of the sheer size of the vehicle, buckling up is not as much of a concern for many workers. In a job that involves chainsaws, 100ft trees, and extreme weather, seat belts are often the last thing that others think about. 🌳

This does not change the risks!

No matter what vehicle you are in, whether you are a driver or a passenger, front seat or back, on the freeway or in the city, a seat belt can and will significantly reduce damage and even save your life in the event of a crash. Whatever your daily routine looks like, always buckle up. 🦋

Thank you for sharing, Connor! We had a great time meeting and chatting with him on August 8th at Rock'N August

We want to hear from you! How do seat belts impact your career? Comment below!
-
-
-
-
-
-


Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Personal Stories | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Real Experiences | Community Education | Seat Belt Awareness | Safe Communities | Road Safety Education | Protect What Matters | Volunteer Voices |

Buckling up is something that we are exposed to from very young. It is so common in society that we don’t often consider...
08/23/2026

Buckling up is something that we are exposed to from very young. It is so common in society that we don’t often consider just how important it truly is. The statistics are not only surprising, but life changing as they change the way that so many consider their behaviour on the road. 🚗

💭 Education is power at Shea-Lynn’s Butterfly Effect, so let’s test your knowledge with this quiz! Number four is the most difficult question- did you answer it correctly?

Let us know what surprised you in the comments below, and FOLLOW us for more important information about buckling up and staying safe! 🦋
-
-
-
-
-
-


Traffic Safety | Road Safety | Traffic Safety Awareness | Seat Belt Safety | Awareness | Safe Driving | Defensive Driving | Distracted Driving | Impaired Driving | Speeding | Injury Prevention | Crash Prevention | Vehicle Safety | Pedestrian Safety | Cyclist Safety | School Zone Safety | Community Safety | Public Education | Transportation Safety | Driver Education | Alberta | Edmonton | St. Albert |

💙 Thank you, LeeAnn Roz of Roz Mortgages! 💙Today, we would like to want to appreciate and thank Leanne LeeAnn Roz, Edmon...
08/20/2026

💙 Thank you, LeeAnn Roz of Roz Mortgages! 💙

Today, we would like to want to appreciate and thank Leanne LeeAnn Roz, Edmonton Mortgage Associate for partnering with us as our Refreshment Sponsor at the Second Annual Buckle Up Benefit. Your kindness and unwavering support to SBE will not only keep guests refreshed throughout the evening, but will help create an environment that fosters connection and conversation.

With over 30 years of experience in the real estate industry, LeeAnn has aided individuals in all stages of their home ownership journey- from first time buyers, to refinances and renewals, to seniors and reverse mortgages. Contact LeeAnn for all of your real estate needs!

LeeAnn, thank you for believing in our mission and helping make this event possible. Your support is helping us work toward a future where more people get home safely to the ones they love, and to the homes they cherish. 🦋

For more information about the Buckle Up Benefit, visit slbutterflyeffect.org/2026-buckle-up-benefit
-
-
-
-
-
-


Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Fundraiser | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Sponsor Opportunity | Community Support | Seat Belt Awareness | Safe Communities | Road Safety Education

Today is National Non-Profit Day! 🎉Shea-Lynn’s Butterfly Effect is proud to be a charity that supports road safety and c...
08/18/2026

Today is National Non-Profit Day! 🎉

Shea-Lynn’s Butterfly Effect is proud to be a charity that supports road safety and community involvement.

Our vision beginning this was to eliminate the number of traffic-related deaths associated with a lack of seat belt use. We want to see to it that no family has to endure the loss of a loved one due to not buckling up. This is what motivates us to attend local community events, schools, conferences, and businesses, as well as build our online presence. 💙

Through thousands of generous community members and businesses, SBE has grown and continues to grow, allowing us to reach an even broader audience. We are so grateful to everyone that has taken part in our cause, be it through a donation, conversation, sponsorship, or volunteering. What started as an unimaginable tragedy has created a message of hope, and we will continue to honour Shea-Lynn by promoting road safety.

Do you feel driven to promote road safety? Want to know how you can get involved? Visit slbutterflyeffect.org/get-involved to explore donation, volunteering, fundraising, and event bookings. We are so grateful for all community involvement and would love to chat with you! 💙

We see the impact that Shea-Lynn leaves on the world every day. We will continue to honour her and her kind hearted, giving spirit. Thank-you all for the support over the years, and happy National Non-Profit Day! 🦋
-
-
-
-
-
-


Traffic Safety | Road Safety | Traffic Safety Awareness | Seat Belt Safety | Awareness | Safe Driving | Defensive Driving | Distracted Driving | Impaired Driving | Speeding | Injury Prevention | Crash Prevention | Vehicle Safety | Pedestrian Safety | Cyclist Safety | School Zone Safety | Community Safety | Public Education | Transportation Safety | Driver Education | Alberta | Edmonton | St. Albert |

08/16/2026

❓ Why Do You Volunteer with Shea-Lynn’s Butterfly Effect? ❓

Whether it’s because you were saved by a seat belt, in memory of a loved one, or because you want to support a local cause, we all have a story to tell. 💙

Today we hear from Courtney, a volunteer with SBE and the mother of a new teen driver. Her story is inspiring, and we had a great time serving the community alongside her at the @‌rotarystalbert Ribfest on August 7th. Thank-you so much for supporting SBE and for raising awareness about the importance of seat belt safety. Thanks for sharing, Courtney!

Are you passionate about road safety? Do you love chatting with others or have another special skill? Volunteer with us today and make a difference in your community! Visit slbutterflyeffect.org/volunteer and fill out your application today.
-
-
-
-
-


Seat Belt Safety | Buckle Up | Road Safety | Community Voices | Personal Stories | Safety Stories | Public Awareness | Safe Driving | Injury Prevention | Family Safety | Community Volunteers | Driver Safety | Passenger Safety | Traffic Safety | Community Education | Real Experiences | Community Education | Seat Belt Awareness | Safe Communities | Road Safety Education | Protect What Matters | Volunteer Voices |

Address

Saint Albert, AB

Alerts

Be the first to know and let us send you an email when Shea-Lynn's Butterfly Effect posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Shea-Lynn's Butterfly Effect:

Shortcuts

Share