Smart Serve Ontario

08/20/2026

Your mental health matters.

Smart Serve Cares, created in partnership with Not 9 to 5 Org and GreenShield offers:
💚 3 hours of free online therapy
💚 Digital CBT to tackle stress and anxiety
💚 Wellness resources for you and your workplace

Supporting valid Smart Serve certificate holders every step of the way. Learn more at smartserve.ca/cares.

08/18/2026

Planning a career in retail or hospitality that involves selling alcohol but not serving? You still need to be certified, and the Smart Serve Retail Course was made with you in mind!

Tailored for individuals working in retail environments, including convenience stores, grocery stores, wine stores, and other retail establishments, the Smart Serve Retail Course helps you build essential skills for safely handling alcohol sales in any retail setting.

✅ Chose the course that’s right for you and be confident in your ability to follow Ontario’s liquor laws and protect your community.

📍 Visit smartserve.ca/retail to get started.

08/13/2026

Here at Smart Serve, we are committed to supporting all our valid certificate holders from hospitality to retail. 💚

Smart Serve Cares provides:
✔️ Three FREE hours of therapy for you and your dependents
✔️ Digital CBT for stress and anxiety
✔️ Resources from health experts to guide your well-being

No insurance needed, just sign in and get started TODAY. Learn more at smartserve.ca/cares. 💚

08/11/2026

Planning on selling or serving alcohol but not sure which Smart Serve training you need?

Here's a quick guide:
🔸 Retail Training: For stores that sell alcohol (grocery, convenience, wine shops, etc.)
🔹 Full Training: For places that serve alcohol (bars, restaurants, events, etc.)

Please note that the Retail Training is not valid for licensed venues, only for retail environments! Also, don't forget that you have 30 days to complete the course and the Final Test.

More info at smartserve.ca.

08/06/2026

77% of hospitality workers report experiencing depression. That's a statistic we can't ignore.

Behind every shift is a person who deserves support. That's why we created Smart Serve Cares, a free mental health program available to eligible Smart Serve certificate holders in Ontario.

Through Smart Serve Cares, you can access:
✔️ Up to 3 hours of free virtual mental health counselling
✔️ Digital Cognitive Behavioural Therapy (CBT)
✔️ Mental health resources, tools, and educational content
✔️ Confidential, convenient support you can access when you need it

Taking care of your mental health is just as important as taking care of your guests. 💙

Learn more about Smart Serve Cares and how to access support: https://smartserve.ca/cares/

08/04/2026

Need a little more time to finish your Smart Serve Full or Retail Course? ⏳

Course extensions may be available if you contact us before your course expires or within 14 days after it expires.

Here's what you need to know:
✔️ Extensions are granted based on your individual situation.
✔️ Extension length can range from a couple of days up to a maximum of 2 weeks.
✔️ Only one extension is available per course.

If you think you need an extension, don't wait! Reach out to us as soon as possible. 💬
Visit us at https://smartserve.ca/ to learn more.

07/30/2026

📣 Office Closure – August 3, 2026
Please note that our offices will be closed on Monday, August 3rd for the Civic Holiday.

✅ Online training and testing are available 24/7 at www.smartserve.ca

📞 Our Customer Service Team will be back to assist you on Tuesday, August 4th.

Wishing you a safe and relaxing long weekend! ☀️

07/28/2026

A healthy career includes taking care of your mental well-being.

Through Smart Serve Cares, all valid Smart Serve certificate holders can access three free hours of virtual counselling, along with practical tools to support mental health in and out of the workplace.

We’re proud to offer this resource in collaboration with Not 9 to 5 Org and GreenShield. Learn more and get started today at smartserve.ca/cares.

Smart Serve Ontario is dedicated to Responsible Alcohol Beverage Training in the province of Ontario.

07/23/2026

The hospitality industry can be rewarding but also exhausting.

If you hold a valid Smart Serve certificate, you now have access to mental health support through Smart Serve Cares.
✅ 3 hours of free virtual counselling
✅ Wellness resources designed to support you

This initiative is proudly made possible through our partnership with Not 9 to 5 Org and GreenShield.

Learn more at smartserve.ca/cares.

07/21/2026

Did you know your Smart Serve Certificate expires 5 years from the date it was issued?

If your certificate is expiring soon (or already has), renewing is quick and easy with Smart Serve Recertification.

Complete the online recertification, refresh your responsible alcohol service knowledge, and get back to doing what you do best.

Check your expiry date and renew today. ✔️

Learn more at smartserve.ca/recertification.