07/30/2026
Tim Hortons is one of Canada’s most recognizable brands. That’s why this partnership with the Harry Potter franchise is so disappointing.
J.K. Rowling has spent years using her platform and influence to oppose transgender rights. While she denies being transphobic, her words and actions have contributed to a climate that many trans people and LGBTQ+ organizations say fuels discrimination and exclusion.
Q***r Connections believes that businesses have a responsibility to consider the impact of the brands they choose to promote. Supporting a franchise that continues to financially benefit someone actively working against the rights and dignity of members of our community sends the wrong message.
Our trans community deserves better. We hope Tim Hortons reconsiders this partnership and chooses to stand with inclusion, not controversy.
Until then, we’ll be spending our dollars with businesses whose values better reflect the Canada we believe in.
Tim Hortons do better.