04/03/2025
🌟 Western Sydney Tourism Taskforce Hotel Forum Recap 🌟
Focused on the future of in Western Sydney, the Western Sydney Tourism Taskforce Hotel Forum gathered industry leaders at PHIVE Square.
The forum brought together global hotel groups, developers, owners, and brokers to discuss the exciting future of hotel development, occupancy rates, and the region's evolving tourism landscape.
💬 Panel Highlights:
-Brett Forer (Accor Hotels Group)
-Cameron Burke (IHG Hotels Group)
-Gus Moors (JLL Hotels & Hospitality Group)
-Ken Morrison (Bradfield Development Authority)
-Adrian Dann (Cabra-Vale Diggers Group)
Moderated by Fazila Farhad, the discussion dove into ✨ Construction costs & upcoming projects with Challenges ✨ The future of hotel developments in the region and occupancy trends ✨ Local attractions & the critical need for unique experiences to attract visitors ✨ Vision for Parramatta's transformation into Sydney’s Central River City.The forum also touched on the importance of experiences for visitors from leisure, corporate stays to food, nightlife, and shopping.
🚀 Key Developments:
-John Graham outlined the visitor economy strategy for 2035 and the region’s hotel room shortage.
-Ken Morrison emphasized the potential for hotel developments around the new City Centre and construction of its first building.
-Lord Mayor Martin Zaiter City of Parramatta shared plans for transforming the Parramatta River and creating a vibrant future with the new Parramatta light rail and Powerhouse Parramatta.
🌍 The Taskforce continues to drive collaboration with the Asia-Pacific market, with the first MOU signed with Vietnam, paving the way for cross-border tourism opportunities before the opening of the Western Sydney International Airport
