30/04/2026
🚨 Publication Alert 🚨
Social Return on Investment analysis of the ENJOY Seniors Exercise Park IMP-ACT project
👉 We examined whether scaling the Seniors Exercise Park program across six local government areas represents value for money from a societal perspective. The analysis included both the cost of establishing the parks (infrastructure and capital costs) and activating them through structured programming, volunteer training, community engagement, and marketing.
🌟 For every $1 invested, the return was $2.50. 🌟
The return reflected broader social and economic benefits, including changes in health and social care use, quality of life, and participation outcomes.
**Infrastructure alone may not deliver impact**
Activation, programming, partnership with local government, and community engagement drive return.
As local governments invest in age-friendly environments, pairing capital works with evidence-based implementation is essential to maximise public value.
To establish the cost of implementation, as well as the social return-on-investment, when scaling the Seniors Exercise Park program across multiple local g