11/10/2025
⚡ Speaker Spotlight ⚡
Bob Croft MAMI, CPM | EZMarketing
Bob Croft (Qijian Ge) is a senior marketing leader with over 14 years of experience specialising in digital marketing and marketing technology across the APAC region. He has worked with more than 1,000 businesses—ranging from start-ups to large enterprises—helping them streamline processes, overcome growth challenges, and scale effectively.
As the founder of EZMarketing, a Sydney-based agency with a global client base, Bob delivers tailored marketing automation solutions with a strong emphasis on Salesforce Marketing Cloud and CRM-driven strategies. His work centres on transforming marketing operations into revenue-generating systems through automation, personalisation, and data-driven campaigns.
Bob is particularly recognised for helping businesses unlock the full potential of Salesforce, integrating platforms and automations to enhance customer journeys and improve ROI. Beyond automation, his expertise also extends into below-the-line (BTL) marketing, allowing him to design strategies that balance technology, creativity, and measurable business outcomes.
⚡ Session Info ⚡
From Campaigns to Conversations: Transforming Marketing with SFMC.
Customer expectations are rapidly evolving. Traditional campaign-driven marketing is no longer enough to engage audiences who expect personalisation, transparency, and trust. Salesforce Marketing Cloud (SFMC) empowers marketing teams to shift from one-off campaigns to meaningful, ongoing conversations — driving stronger relationships and measurable business outcomes.
This panel will explore how SFMC is transforming marketing departments by:
- Enabling cross-channel, real-time engagement that feels personal and relevant.
- Redefining the marketer’s role from campaign manager to customer experience architect.
- Balancing compliance and regulation with the demand for hyper-personalisation.
- Leveraging AI, automation, and data-driven insights to create value at every stage of the customer journey.
Join our panel of experts as they share real-world experiences, lessons learned in their digital transformation journeys, and practical insights on how SFMC is reshaping the future of marketing.
