B2B Ecommerce Association

B2B Ecommerce Association Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from B2B Ecommerce Association, Community Organization, 2/3 Park Road, Kingston.

The B2B eCommerce Association is the leading network of B2B eCommerce professionals, practitioners and companies who want to succeed in B2B eCommerce and digital transformation.

24/09/2026

"If you're going to manufacture fake scarcity, it has to be real fake scarcity."

Sean McAuliffe on the Thursday flash sale that trained his customers and his own sales team, order by 5pm or you're cut off, no exceptions, even for his biggest accounts.

Watch the clip, then catch the full conversation with Jason Hein on The B2B eCommerce Show: https://youtu.be/Qi2hbJDXxyI

22/09/2026

"There's a person on the other end of that order. That person spends 16 hours of their day as a consumer and eight hours as a B2B representative. They don't have a light switch they turn on and off."

Sean McAuliffe on why B2B buyers respond to the same psychology as everyone else, and why treating them like a different species is a mistake.

Watch the clip, then catch the full conversation with Jason Hein on The B2B eCommerce Show: https://youtu.be/Qi2hbJDXxyI

Connect with Sean McAuliffe: https://www.linkedin.com/in/mcauliffesean/

18/09/2026

"I think we have the possibility to fix it more than we ever have."

Kris Harrington on what AI actually changes in B2B ecommerce, and it's not what most people expect. She breaks it down to three things: access, how easily people can get to the information they need. Format, whether you're handing someone a static PDF when they need something conversational. Integration, connecting the systems built for internal efficiency instead of the customer standing in front of a broken machine

Watch the clip, then catch the full conversation with Jason Hein on The B2B eCommerce Show: https://youtu.be/DfitGHma74Q

15/09/2026

"Part number in, price and availability out. You click place order, and you're done."

Jason Hein on why that model built billion-dollar businesses, and still leaves the person standing in front of a machine with a noise and no part number stuck on the phone with the one guy who has 30 years of answers in his head.

Watch the clip, then catch the full conversation with Kris Harrington on The B2B eCommerce Show: https://youtu.be/DfitGHma74Q

02/09/2026

Here's a stat you won't hear in most marketing meetings: the goal in B2B is zero engagement.

Not more clicks. Not more time on site. Just get the buyer in, let them do their job, and get them out.

Justin King, Dylan Tleford, and Rutvee Shah explain why that's the opposite of what works in B2C, and why it matters for how you build a digital experience.

Watch the full episode here: https://youtu.be/MjQfsMnLNdo?si=l0bf6gAVzEaH10Wu

21/08/2026

"Re-platforming is not fun, and we don't want customers to have to re-platform every three to five years because they've outgrown it."

Wayne Teigen, Executive Director at Intershop, talks about why his team is upfront with customers about what their software can and can't do, even when it costs them a deal.

Watch the clip, then catch the full conversation on The B2B eCommerce Show: https://youtu.be/mq72PLEkVts?si=77NKhMyL_zCT66tR

04/08/2026

"It all goes back to your business. What business problem do you want to solve, and how?"

Graham Lubie breaks down where manufacturers and distributors should actually start with AI, and why the build is never the hard part.

Watch the full conversation with Justin King on the B2B eCommerce Show: https://youtu.be/PVEGLMLms3U?si=EWom0Qbfk6trugLT

31/07/2026

"I don't view them as being mutually exclusive, or one being better than the other."

Adrienne Hartman on why sales reps and digital ordering don't have to compete for the same customer, and why the best sale sometimes comes from a rep who catches something a product recommendation engine never could.

Watch the full conversation with Justin King on the B2B eCommerce Show: https://youtu.be/MIp4ucFNNko?si=aMC67y3-hLjKfgbN

30/07/2026

Most commerce platforms are designed for the straightforward transaction. The second your business gets complex, they fall apart.

Evgeny and Sasha, founders of Virto Commerce, join Justin King on The B2B eCommerce Show and explain how one company with 10,000 customers and 10,000 SKUs solved a pricing problem that standard infrastructure simply could not handle, without changing anything else in the platform.

Worth a watch if complexity is something your business deals with every day. Full link to the episode here: https://youtu.be/pEfWf9o3DVY?si=1I5Aam0o5xMaqbEX

29/07/2026

Most B2B companies think they're doing personalization. They're actually doing segmentation.

There's a big difference. Segmentation groups people by assumed attributes. Personalization uses the data you already have, logged-in users, CRM records, purchase history, to message someone based on what they've actually done.

The next frontier is AI getting ahead of what they're going to do next, before they do it. Catch the full conversation with Dechay Watts on The B2B eCommerce Show with Justin King: https://youtu.be/C3B0Dm-No-o?si=IIrrvvjjhYIMkAkD

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2/3 Park Road
Kingston, VIC
3192

Telephone

+61408377377

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