B2B Ecommerce Association

B2B Ecommerce Association Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from B2B Ecommerce Association, Community Organization, 2/3 Park Road, Kingston.

The B2B eCommerce Association is the leading network of B2B eCommerce professionals, practitioners and companies who want to succeed in B2B eCommerce and digital transformation.

21/08/2026

"Re-platforming is not fun, and we don't want customers to have to re-platform every three to five years because they've outgrown it."

Wayne Teigen, Executive Director at Intershop, talks about why his team is upfront with customers about what their software can and can't do, even when it costs them a deal.

Watch the clip, then catch the full conversation on The B2B eCommerce Show: https://youtu.be/mq72PLEkVts?si=77NKhMyL_zCT66tR

04/08/2026

"It all goes back to your business. What business problem do you want to solve, and how?"

Graham Lubie breaks down where manufacturers and distributors should actually start with AI, and why the build is never the hard part.

Watch the full conversation with Justin King on the B2B eCommerce Show: https://youtu.be/PVEGLMLms3U?si=EWom0Qbfk6trugLT

31/07/2026

"I don't view them as being mutually exclusive, or one being better than the other."

Adrienne Hartman on why sales reps and digital ordering don't have to compete for the same customer, and why the best sale sometimes comes from a rep who catches something a product recommendation engine never could.

Watch the full conversation with Justin King on the B2B eCommerce Show: https://youtu.be/MIp4ucFNNko?si=aMC67y3-hLjKfgbN

30/07/2026

Most commerce platforms are designed for the straightforward transaction. The second your business gets complex, they fall apart.

Evgeny and Sasha, founders of Virto Commerce, join Justin King on The B2B eCommerce Show and explain how one company with 10,000 customers and 10,000 SKUs solved a pricing problem that standard infrastructure simply could not handle, without changing anything else in the platform.

Worth a watch if complexity is something your business deals with every day. Full link to the episode here: https://youtu.be/pEfWf9o3DVY?si=1I5Aam0o5xMaqbEX

29/07/2026

Most B2B companies think they're doing personalization. They're actually doing segmentation.

There's a big difference. Segmentation groups people by assumed attributes. Personalization uses the data you already have, logged-in users, CRM records, purchase history, to message someone based on what they've actually done.

The next frontier is AI getting ahead of what they're going to do next, before they do it. Catch the full conversation with Dechay Watts on The B2B eCommerce Show with Justin King: https://youtu.be/C3B0Dm-No-o?si=IIrrvvjjhYIMkAkD

27/07/2026

Radu Munteanu, Founder and CEO of Luminos Labs, built his delivery center in Romania over 16 years, hiring computer scientists one by one.

His engineers have worked at Microsoft. They handle clients with 11 ERPs. And according to Radu, the reason clients stay is simple: transparency, a genuine obsession with making every dollar count, and engineers who can talk directly to the people they are building for.

"You're the best vendor we ever had because you just get it done." That is what his clients tell him.

Catch the full conversation with Justin King on The B2B eCommerce Show: https://youtu.be/lx0YsybXM7Q?si=4aRQXgIsy7kMqIF7

24/07/2026

70% of B2B businesses are increasing AI investment this year.

According to François-Jérôme Gosselin, CEO of Novatize, most of that first dollar is going toward product data enrichment — importing catalogs, cleaning up structures, migrating systems. Work that used to be a major lift and now isn't.

Catch the full conversation on The B2B eCommerce Show: https://youtu.be/GSJN2_QPkHs?si=lYqqNKQ-Xqp1p1IC

23/07/2026

Most B2B companies focus heavily on the front end of the buying experience.

Product pages, search, checkout flow. But according to Piers Gorman of TreviPay, that's only the tip of the iceberg.

In this episode of the B2B eCommerce Show, Piers and Justin King dig into why payment friction after the sale is one of the biggest drivers of customer churn in B2B, and what manufacturers and distributors can do to close that gap.

Watch the full episode here: https://youtu.be/r6FvJ3pvZ8I?si=P2TgbEB2xazCMsR8

07/07/2026

AI isn't about to steal your job - at least not anytime soon. Colleen Daly, Div Makkar, and discuss the necessity of human creativity in the adoption and application of artificial intelligence in the workplace.

Catch the full discussion on YouTube: https://youtu.be/HzmUVoP6f2E?si=fHWzXxGxjacHjmEO

03/07/2026

Ep. 32: "Stop Losing B2B Buyers After Checkout" 🎙️

Watch Piers Gorman as he dives into the importance of the buyer journey extending beyond checkout on this episode of the B2B eCommerce Show, hosted by Justin King. Discover how creating a seamless cross-channel experience starts with having the right people in the room!

🎧 Watch now: https://youtu.be/r6FvJ3pvZ8I?si=sPpY2ii_xx7avqE2

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2/3 Park Road
Kingston, VIC
3192

Telephone

+61408377377

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