31/07/2026
🎨When is art not art but a powerful koala conservation message!
🤷♀️Who knew that ART would be one our favourite presentations at the 2026 Koala Conference! But that’s because it's so much more!
🌟Margret Meagher, founding Executive Director of Arts and Health Australia, talked about art as one of the most powerful tools for conservation, community engagement, and - for those councils who are just thinking ‘expensive’ - tourism and economic uplift.
🐨The Hello Koalas Sculpture Trail was launched in Port Macquarie in 2014, with 15 fibreglass koalas painted by local artists.
📈Today the trail features more than 90 one metre koalas plus a 2.5 metre giant at Guulabaa and has been recognised through 37 cultural, tourism and business awards.
🛡️One of the originals, Ranger Riley, is a roaming ambassador for threatened species through NSW National Parks.
👥The trail is free and >1 million people see it each year!
🎨Local artists take a blank 'canvas' and create these beautiful pieces of art, all with different inspiration while there is an undercurrent of environmental, cultural and conservation messages.
😊Margret mentioned loving seeing the smiles on people’s faces and even hugging the koalas - that emotional connection is the secret ingredient. We certainly saw this engagement!
🌏But the impact goes far beyond art: cultural tourism, behavioural change, media attention, community pride, economic benefits, environmental awareness and even influence on government policy.
🚶♀️As you can see, the strategy worked on us. We planned to see just a couple - but once we started spotting them, admiring the artwork and pondering the messages, we were hooked.
🧭We walked, drove, explored parts of Port we’d never have visited (check out the map as an idea of our travels!). We stopped for coffees. We shopped. We connected with the community. All because of a (beautiful) koala sculpture trail.
🫣Aagh, we don’t want to wait for the 2029 conference to find the rest! Road trip?!
🏙️ Every town and city with koalas could benefit from a strategy like this. 😪Engagement is hard - it takes time, creativity and persistence - but this is one of the most effective awareness tools we’ve ever seen.
💚There were a number of other presentations on awareness & engagement which we’ll share once we compile our notes (3.5 days including half a day online is a LOT).
What can you do?
🖼️If you have koalas in your area and your council doesn’t have a similar strategy that maximises the conservation and community benefits of art, ask them why not!
🖌️If you have any of the sculptures that we missed, or seen any other art that might inspire similar, we'd love you to share the pix, story & location!
Thank you Margret, Australian Centre for Arts and Health and Hello Koalas Sculpture Trail