11/10/2026
What happens when a parade becomes a community-wide conversation?
Over the past two years, we’ve worked with Anzac Day Parade Brisbane to boost registrations, spread the word about the parade and remind everyone why Anzac Day matters. Along the way, something happened that we hadn’t planned for. By building up the parade’s digital presence, we helped bring together a growing online and in-person community of veterans, defence personnel and their families, and that community has helped increase both volunteer numbers and attendance.
Our 2026 campaign brought together PR, paid social and content to make this happen, from a four-part social-first series interviewing volunteers and defence personnel to real-time parade coverage and plenty of media moments along the way. Aruga is incredibly proud to be part of Anzac Day Parade Brisbane, and we’re looking forward to 2027.