19/08/2026
Talent is not the problem. Access is.
Milena Đurđić, a fashion and costume designer from Podgorica, believes the Western Balkans already has designers whose work can compete internationally. What is missing is a stronger route to the people who can take that work into new markets.
For Milena, fashion weeks should be more than local showcases. Buyers, agents and international editors need to be in the room, ready to discover new names, place collections and open doors to global retailers.
Her own work, shaped by costume design and narrative, has already gained recognition in markets including Dubai, Riyadh and Doha. She sees this international interest as proof that the fashion industry is looking for fresh ideas and new creative voices.
Montenegro could play a distinctive role. Its coastline, climate, growing investment and rich historical motifs offer material not only for fashion collections, but also for accessories, interiors and wider design products.
The opportunity is there. The next step is to build the connections that allow regional talent to travel.
Recorded at the Berlin Process Ministerial Forum on Creative Economy in Herceg Novi.